To achieve its mission, Canadian Academy for Sciences & Technology (CAST) has adopted many invocative & bold approaches to satisfy various needs of learners, fulfilling their dreams & helping them through the high seas of knowledge around the globe.

It's always been the dream of many of us to travel around the world; to learn from many cultures; to probe new opportunities, and definit  It's always been the dream of many of us to travel around the world; to learn from many cultures; to probe

Geo Marketing

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Geo-Marketing Professional Diploma

 

Introduction

The program’s main aim is to give the student a comprehensive vision in Geographic Information Systems (GIS). During the program, the student will have advanced theoretical and practical knowledge about GIS. The student will also be able to implement enterprise Geo-marketing projects as he will have the theoretical and practical knowledge of marketing supported by GIS. Reaching the aim requires achieving some objectives. Some of these objectives are related to providing the student with:

  • fundamentals of GIS and its applications;
  • deep understanding of geographical database management, implementation and handling especially in marketing;
  • practical work with GIS up-to-date SW;
  • ability to know opportunities and limitations related to GIS in business;
  • practical and theoretical knowledge about cartography and map projections;
  • knowledge about aspects of GIS implementation and use;
  • Deep knowledge about GIS methodologies and applications in marketing.

Outline:

  • Geographic vector data preparation
  • Geographic raster data preparation
  • Geographic vector data analysis
  • Geographic raster data analysis
  • Managing Production and analysis of enterprise geo-databases
  • Marketing management
  • Consumer behavior
  • Introduction to geo-marketing
  • Geo-marketing information systems& E-business

Teaching hours: 400 Hr